Articles on the industry, trends, and more
The addiction epidemic continues to plague our community. It’s a problem that not only affects families but also businesses and the healthcare community. It’s now opening the door for marketing recovery centers, but how effective are the efforts?
Read MoreThe B2B marketplace has shifted in the last two years and instead of just focusing on how buying decisions are being made, you need to also consider who the decision makers are. It may be time to rethink your B2B marketing strategies.
Read More“Medicare is for the poor. Medicaid is for the really poor.” During a recent series of Vimarc-conducted focus groups, dual-eligible recipients were asked if they understood the difference between Medicaid and Medicare. All but one participant shook their head. The lone answer? The quote above.
Read MoreMany marketers operate under a mistaken assumption that Boomers do not, or will not, spend their money. Once again, statistics and changes in social norms prove that is not the case.
Read MoreThe longer lifespan of Boomer's parents, along with Boomers choosing to have kids later in life leaves many juggling a lot of family responsibilities.
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