Many marketers operate under a mistaken assumption that Boomers do not, or will not, spend their money. Once again, statistics and changes in social norms prove that is not the case.
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The longer lifespan of Boomer's parents, along with Boomers choosing to have kids later in life leaves many juggling a lot of family responsibilities.
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The 50+ market has diverse and expansive media consumption habits. As the audience is segmented and messages are created, it is imperative they be positioned with precision to increase effectiveness.
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This audience will be active and vital for many years to come. Marketers should fashion their marketing strategy to complement this belief, whether it is with products, services or marketing strategies.
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There are far too many consumers in this segment to ignore. Companies should look at their products and marketing methods and expand or adjust them to effectively serve this significant audience.
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