Articles on the industry, trends, and more
In this blog, we’ll explore the significant benefits that come with early preparation and why Q4 advertising can be so impactful for both retailers and nonprofits. To wrap up, we’ll share two short case studies that prove how a proactive approach can make all the difference.
Read MoreLong before an advertising campaign is created and launched, there’s an exploration process Vimarc conducts with clients. It's like a professional team practicing, learning, and bonding together during training camp or the pre-season. In a way, every great relationship begins with this type of discovery. For us, it happens when we sit down with a client and discuss shared beliefs, aspirations, past experiences, mistakes, and triumphs. It's also about getting a feel for the dynamics of each team and setting expectations along the way.
Read MoreAt Vimarc, we strive to incorporate our core values into everything we do. And one of those values is creativity. As an advertising agency, creativity is reflected in our work, from innovative marketing solutions to eye-catching ad campaigns. But when we take breaks from these artistic demands to seek inspiration in our personal lives, it helps us produce our best work for our clients. Given that, we wanted to find out how some of us explore our imagination outside the office walls. And one trend was through gardening. While these featured employees aren’t in the creative department, they still find ways to inject originality into their jobs by being in nature’s playground.
Read MoreOne of the incredible things about working at an advertising agency is seeing our ideas come to life. But with clients across the country, we don’t always get to experience our work “in the wild.” However, it’s springtime here in Louisville, Kentucky, and three of our clients are very active and visible right now: AJS Hotels, Gallopalooza, and the Kentucky Derby Festival. Here’s a quick sampling of how we go to bat for them inside and outside the office.
Read MoreAs companies navigate the ever-evolving marketing landscape, they’re occasionally faced with a hiring quandary. Do they bring in an external marketing agency or hand over the reins to an in-house champion? This pivotal decision will inevitably have short-term effects that could impact long-term success. But never fear; let’s break down these two “candidates” by cost, speed, and expertise.
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