FROM DISCOVERY TO DELIVERY: LISTENING LOUNGES ARE DESIGNED FOR CLIENTS TO BE HEARD
Long before an advertising campaign is created and launched, there’s an exploration process Vimarc conducts with clients. It's like a professional team practicing, learning, and bonding together during training camp or the pre-season. In a way, every great relationship begins with this type of discovery. For us, it happens when we sit down with a client and discuss shared beliefs, aspirations, past experiences, mistakes, and triumphs. It's also about getting a feel for the dynamics of each team and setting expectations along the way.
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CULTIVATING CREATIVITY: OUR EMPLOYEES’ CONNECTION BETWEEN GARDENING AND INSPIRATION
At Vimarc, we strive to incorporate our core values into everything we do. And one of those values is creativity. As an advertising agency, creativity is reflected in our work, from innovative marketing solutions to eye-catching ad campaigns. But when we take breaks from these artistic demands to seek inspiration in our personal lives, it helps us produce our best work for our clients. Given that, we wanted to find out how some of us explore our imagination outside the office walls. And one trend was through gardening. While these featured employees aren’t in the creative department, they still find ways to inject originality into their jobs by being in nature’s playground.
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3 WAYS OUR COMMITMENT TO CLIENTS EXTENDS BEYOND OUR WALLS
One of the incredible things about working at an advertising agency is seeing our ideas come to life. But with clients across the country, we don’t always get to experience our work “in the wild.” However, it’s springtime here in Louisville, Kentucky, and three of our clients are very active and visible right now: AJS Hotels, Gallopalooza, and the Kentucky Derby Festival. Here’s a quick sampling of how we go to bat for them inside and outside the office.
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3 Benefits of Hiring a Marketing Agency Over a Marketing Manager
As companies navigate the ever-evolving marketing landscape, they’re occasionally faced with a hiring quandary. Do they bring in an external marketing agency or hand over the reins to an in-house champion? This pivotal decision will inevitably have short-term effects that could impact long-term success. But never fear; let’s break down these two “candidates” by cost, speed, and expertise.
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HOW THE HECK DO Y’ALL COME UP WITH THESE IDEAS?
It’s the question I’m asked most often. Early in my career, my answer was “I dunno. I just sit there and wait for them to appear.” And that’s because I did what most Copywriters and Art Directors do at the beginning of a conceptual project: we start out with good ol’, plain ol’ free thinking. While it’s the most obvious place to start, it’s not always the most productive.
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