HOW HEALTHCARE INCENTIVE PROGRAMS GO BEYOND MEMBER RETENTION
Each year, health plans spend millions on recruitment marketing to attract new members, but they don’t make the same investments to retain current members. Over the last few years, plans are understanding the importance of not only keeping their members but keeping them healthy. One component of this recent movement is healthcare incentive programs. These programs reward members for participating in healthy behaviors.
As more and more members come to expect these incentives, it’s important to examine your current incentive program to ensure it’s meeting your objectives. Doing so can differentiate your company from other health plans. And with competition between companies always increasing, you can proudly share about your plan’s rewards.
BENEFITS FOR ALL
The advantages of incentive programs aren’t one-sided. In fact, there are more than enough positives to go around.
Member benefits:
Influences healthy behaviors
Increases member satisfaction
Closes gaps in care
Strengthens member-physician relationships
Encourages preventative behaviors
Makes members feel appreciated
Affects STAR ratings
Health plan benefits:
Engages members
Improves brand loyalty
Increases member retention
A HEALTHY PARTNERSHIP
Whether you want to launch a new healthcare incentive program or swap out your current one for something that’s more efficient and effective, it can be a lot of work. Fortunately for health plans that have partnered with Vimarc, creating and overseeing a program is a piece of cake.
Our team manages programs and campaigns for a variety of health plans of all sizes, including commercial, Medicare, Medicaid, and DSNP. Since we have a full understanding of both the compliance and fulfillment sides, we’ll be there with you every step of the way to help you move the needle with your established goals.
And speaking of steps, our program can be tailored to your specific plan. That way, you can easily provide a positive experience for members who take charge of their health journey.
NEXT STEPS
When it comes to starting a program, some decision makers get about as far as reading a blog post. Don’t let that be you!
Head over to our website and watch a short video about how an incentive program works. If you want to talk about how we can help with your current program, or if you’re ready to start one from the ground up, reach out to our team. We’re always here to listen.
