The Listening Lounge: Where Information Goes In One Ear And Stays

Have you heard? It’s World Listening Day! Time to really pay attention to what’s going on around you for the next 24 hours. Perhaps a friend needs a suggestion about the best daycare. A former colleague is seeking your reference for a potential job. Or maybe your barista is trying to tell you they’re out of soy milk.

Whatever the situation, there’s sure to be an opportunity to just … listen.

At Vimarc, every day is World Listening Day. No, really. As a full-service marketing and advertising agency, we’re constantly keeping our ears to the ground in a myriad of ways.

We pay attention to what the market is saying. We stay on top of campaign performance. We hone in on our colleagues’ thoughts, ideas, and concerns. And mostly importantly, we give our undivided attention to our clients.

It’s this passion for listening that led us to create the Listening Lounge. These relationship-building sessions revolve around creating a more relaxed atmosphere that encourages open conversation, strengthens shared camaraderie, and becomes a breeding ground for new thought. This experiential session is perfect for partnership or project kickoff meetings, creative brainstorms, or strategic planning sessions.

With the Listening Lounge, we’ve taken ourselves out of the stuffy boardroom and put everyone in a neutral site. It could take place in an intimate lounge area, the parlor of a historic home, or in the middle of a lush botanical garden.

But even before we host a Listening Lounge, we do some preliminary homework. We take a deep dive into the client's company, their background, their history, and their competition. The reason? So that we know how to craft the right questions to guide the conversation.

Don’t misunderstand, though. We're not steering the Listening Lounge session. We're just propelling it forward so that we can get what we need from the client's responses. Because the more we learn, the better we strategize and create.

Are you intrigued yet? Book your Listening Lounge today and see what could come from it. To start scheduling, email Richmond Simpson at richmond.simpson@vimarc.com.