A Peek Inside a Creative Brain
As told by an Account Executive
After many years of working with highly creative people, I’ve come to understand these fundamental truths about this rare breed.
The stereotypical traits might be at least half true … eccentric, disorganized, moody, procrastinators
Sometimes stereotypes are completely erroneous
Almost always they can look at a piece of art or hear a song and notice something I never would have
Do not start sentences with “I’m not the art director/copywriter, but…”
Their ability to transform an idea into art is a superpower
For someone who feels compelled to create a list for nearly everything and potentially has an unhealthy obsession with Excel, the inner workings of a creative mind can be a beautiful mystery.
If you can relate, let’s take a peek behind the curtain.
Left vs. Right Brain Theory
This popular theory originated in the 1960s and is based on the fact that the brain’s left and right hemisphere function differently. The theory suggests that people typically have a dominant side that dictates their manner of processing information.
Modern research has since discredited this belief. Although the two sides do have certain specialties, you don’t use only one side of your brain at a time. You’re constantly receiving input from both halves – they work together seamlessly and complement each other.
There is truly no better metaphor for an agency, am I right?
Marketers vs. Creatives
One of the benefits of working with an agency is having access to brain power … LOTS of it, which means having an entire team of Marketers (left brain) and Creatives (right brain) collaborating on solutions to meet your brand’s objectives.
But, what’s the biggest difference in a Creative’s process? Very simply, the path to the solution.
Guide to the Creative Process:
Marketers often think linearly, whereas a Creative’s process is mostly non-linear. However, these vital roles overlap and integrate when it comes to implementation. If successful, the outcome is like a perfect marriage – art and copy that complement the strategy.
Ready to think a little differently?
