Unique Ways to enhance your E-commerce efforts
Promoting and selling your product online is a skill that is necessary to succeed in today’s marketplace, yet many struggle to master the Internet and its world of possibilities. The E-commerce market is filled with varying strategies on how to sell your products to consumers.
Considering that 96% of all Americans have made an online purchase at some point in their lives, in order to stand out, you must both understand what product your audience wants and how they want it presented. Here are some unique ways to help your product succeed in the E-commerce market.
Mobile Apps
While having a functioning website is important, mobile applications have surpassed desktop in all product searches, according to Google. Making your mobile app easy to use will benefit your product tremendously, as it is best to keep things simple and minimal to avoid clutter. It is here where customers can experience trustworthy engagement with your business and easily pay for the product.
Email Marketing
Building customer subscription lists is nothing new, but the ways in which companies market through email has changed in recent years. Companies have begun to personalize their messages to customers. The Clymb, an E-commerce fitness retailer, used behavioral data from their website in order to enhance customer experience and engagement. This form of email marketing will establish a more thorough relationship between you and the consumer.
Online Influencers
As a relatively new form of online marketing, utilizing popular online influencers has shown to be successful — evidenced by the opinions of 81% of marketers. That’s because consumers tend to trust individual opinions more than traditional brands. Taking advantage of relationships that your audience has with popular online figures can boost trust in your product.
Contests on Social Media
An easy way to create engagement is to conduct social media contests, which are simple and effective. Contests can be especially helpful on sites such as Twitter, where companies can gain followers, product interest, and future sales all in one.
- Andrew Crum
To learn more about E-commerce marketing, fill out the form below or visit our case study for an example of how our agency can boost your online sales.
