The vimarc group Nationally Recognized in 2008 Aster Awards Program for Excellence in Medical Marketing

Louisville, Ky. (June 9, 2008) – Honored for advertising excellence in the 2008 Aster Awards, the vimarc group received 2 gold and one bronze recognitions in this year’s competition.

The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Health Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.

The 2008 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

The vimarc group won a gold Aster Award for the creation of the logo design for Bravo Health, Inc., which is headquartered in Baltimore, Md. Bravo Health operates Medicare Advantage Plans that provide personalized and enhanced medical care to Medicare beneficiaries. vimarc also won a gold Aster Award for the design of a bus wrap for Bravo Health.

The vimarc group received a bronze Aster Award for the creation of invitations for the Consortium Health Plans Health Care Forum. Consortium Health Plans, Inc. is headquartered in Columbia, Md., and works with Blue Cross Blue Shield (BCBS) Plans to position the Blue System as the carrier of choice for national accounts.

“The vimarc group is among the top in the nation for healthcare advertising expertise … specifically scoring in the top 5 percent. It was an honor to have the vimarc group participate in the 2008 Aster Awards,” said Melinda R. Lucas, Aster Awards Program Coordinator. “They exceeded the judges’ expectations.”

“We are very excited to have been recognized by such an important program,” said Richmond Simpson, President of the vimarc group. “To be awarded with three Aster Awards is truly a great achievement.”

Entries in the Aster Awards were judged by a diverse panel of healthcare marketing experts. All winners are posted on the Aster Awards’ website www.AsterAwards.com, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

About the vimarc group
The vimarc group currently serves over 30 clients. vimarc is a fully integrated marketing firm, offering services in advertising, marketing, public relations, media planning and interactive media. vimarc has local, regional and national clients including Sun Health, AmeriChoice, Collins Ford, Sprint, Metro United Way, Transit Authority of River City, and Frazier International History Museum. ###